As an Internet Marketing Specialist & Lacrosse Evaluator at CyberXtrain, I have been delivering web analytics, SEO, and social media marketing for customers in the sports and fitness fields for over 25 years. I have a proven track record of increasing clients' website presence, updating content, and creating highlight lacrosse films for players to showcase to coaches. I also produced game highlights for the Monroe CC and Roberts Wesleyan College Lacrosse Teams, which have helped increase our web and social media traffic.
I leveraged my experience as a Customer Success Manager to drive success in accounting by consistent communication with customers and helping resolve issues quickly. I was the primary person on the project that helped Presto Sports collect $2.5M back in past-due invoices. I am also certified in Athlete Marketing Essentials: NIL by Front Office Sports and Creating Accessible PDFs and Advanced PDF Accessibility by LinkedIn. I am passionate about using my skills and certifications to help athletes and organizations achieve their goals.
Deliver web analytics, SEO and social media marketing for customers in sports and fitness fields.
• Increase clients web site presence and update content.
• Teach the value of web analytics and how to interpret data.
• Create highlight lacrosse film for players to showcase to coaches.
• Produced game highlights for the Monroe CC and Roberts Wesleyan College Lacrosse Teams, which helped increase our web and social media traffic
**Deliver web analytics, SEO and social media marketing for customers in sports and fitness fields. • Increase clients web site presence and update content. • Teach the value of web analytics and how to interpret data. • Create highlight lacrosse film for players to showcase to coaches. • Produced game highlights for the Monroe CC and Roberts Wesleyan College Lacrosse Teams, which helped increase our web and social media traffic ** Freelance Lacrosse Evaluator and Recruiter for a variety of companies.
**Skills: Skilled Multi-tasker · Web Content Writing · Social Media Communications
I have used my experience as a Customer Success Manager to drive my success as an Accounting Specialist by consistent communication with customers and helping resolve issues quickly.
I was the primary person on the project that helped Presto Sports collect $2.5M back in past-due invoices. In current accounting cycles, we are receiving payments faster (average 20 days vs. an average of 65 days before).
• Contacted customers with invoices over six months to three years old and collected $2.5M in late payments.
• Closed 300 open tickets that had been unresolved due to changes in accounting personnel.
• Updated and edited customer documents by contacting customers, making it possible to collect payments.
• Updated customer records in Salesforce and Sage Intacct.
• Created new processes to receive payments from customers promptly.I have leveraged my experience as a Customer Success Manager to drive success as an Accounting Specialist by maintaining consistent communication with customers and resolving issues promptly.
Skills: Manage client expectations · Skilled Multi-tasker · Coaching · Customer Relationship Management (CRM) · Microsoft Excel
As a Customer Success Manager, manage relationships with over 550 customers in the club, high school, college and professional athletic organizations with accountability for customer loyalty and retention. Additionally, provide quality assurance for development and design teams for new features and bug fixes.
• Created new client lifecycle management system, starting from initial sale through all phases of on-boarding, implementation, training, and continued education.
• Introduced CRM Tool (Close.IO), which helped retain 90% of customers during renewal period between 2019 and 2021. Including winning $250k of renewals between key period of May to September 2021.
• Provide demos, via Zoom for potential and current customers (club, high school, college and professional athletic organizations)
• Coordinate and lead educational webinars, live events and email campaigns on updates and new features which has helped increase our Net Promoter Score (NPS) metric from 30 to over 80.
• Investigated and resolve customer issues, ranging from simple to complex, in order to ensure client retention and satisfaction using Intercom (support chat).
• Started implementing PandaDoc and Salesforce for new customers after ScoreShots partnership with Presto Sports.
Skills: Manage client expectations · Skilled Multi-tasker · Customer Relationship Management (CRM) · Social Media Communications
- Game day setup of field, coordinated activities & arrivals with away team and all other coaching responsibilities.
- Coordinated all recruiting activities. My main goal is to increase awareness of our lacrosse program for players and families, not only in New York State but also throughout the world via our website and social media.
- Created Instagram and Google + accounts in February 2015.
- Planned numerous fundraising activities, including tournaments, clinics, and other ideas for the MCC lacrosse program and community. (Face-Off Academy coming April 18th).
- Created and maintained the website for the lacrosse team (redesigned in February 2015). The website keeps fans, parents, alumni, and MCC students updated on our games and allows them to view our game photos, etc.
The website is a way to keep fans, parents, alumni, and MCC students updated on our games, as well as view our game photos.
- Created video highlights from games during the 2011 to 2017 seasons and posted to website and FB fan page. Also, provided game breakdowns for coaches and players and posted taped games on our website for players and coaches to view.
- Created Facebook fan page & custom landing page for the MCC lacrosse team (first for the college). We had a great response from fans, alumni, parents, and students.
Skills: Manage client expectations · Skilled Multi-tasker · Web Content Writing · Social Media Communications
Grade: 98 Average
Activities and societies: Valedictorian
Graduate of the Sports Marketing and Media Bachelors Degree program.
Activities and societies: Volunteer men's asst. lacrosse coach
I started in the Computer Information Systems program and finished with a Business Administration Associates Degree.